Westfield Garden State Plaza “Flagship” Holiday Decor
Garden State Plaza’s holiday decor program was the last concept and installation of the “flagship” renovation projects. At $2.2 m, we implemented a trend-specific concept that complemented the renovation zones already completed while conquering the interior environment scale with highly recognizable holiday decor compositions. What was achieved in a short period of time was clearly remarkable with the reintroduction of GSP’s 42’ high Santa display at its new feature entry #7 exterior, pleasant hanging wreath & garland decor compositions throughout the courts, and a truly experiential Santa display set. Once completed, the decor program was genuine, “a holiday to remember.”
Concept Trend: “A Moment in Time” / “A Holiday to Remember”
Once upon a time a 42’ Santa display sat in GSP’s parking lot for all to see at the holidays. The decor program’s ultimate goal was to include its reintroduction as part of a new “flagship” holiday experience.
The Reinvented 42’ tall Santa display returns to GSP’s entry #7.
Entry #7’s interior transformation at the holidays.
Illuminated linear garland nad hanging light crystals adorn Entry #7’s interior lobby at the holidays.
Overall Project Concept Details- The Illuminated Wreath Pattern Compositions
The Hanging Decor Trend Concept- “The Wonder Above”
The hanging wreath compositions were objects to be viewed from all directions and could be occupied and enjoyed from below.
The hanging wreath compositions as installed at Amazon Court.
The decorative nature of the wreath’s illuminated patterns were a perfect balance to the more rational shell lighting installations of the interior renovation.
The hanging wreath compositions @ The Urban Premium Wing concourse zone.
Meet Santa- The “Flagship” Santa Set
Santa occupied a glass conservatory space within a grove of trees.
The 30’ wide x 75’ long Santa display set installed @ the Restaurant District (Macy’s Court) with a “feature” Christmas trees for tree-lighting interior events.
A pathway filled with trees and curated holiday moments await the consumer on their path to Santa.
The Santa Set is an object in the round as much as it is a space to be enjoyed…
The Instagram experience.
Happy Holidays from Santa @ GSP.
