Westfield Valley Fair “Flagship” Mega Expansion & Interior Renovation
In development as a “flagship” experience since 2008, Valley Fair’s “flagship” trend “Uber-Chic / Laid-Back Luxe” established a perfect aesthetic format for unifying what is now Westfield’s largest retail asset in the United States. With a new interior expansion concourse and exterior plaza with various dining and retail options, Valley Fair’s new retail expansion, and interior renovation is set to be the most dominant shopping and hospitality experience in the Silicon Valley.
Concept Trend: “Uber Chic / Laid-Back Luxe”
New expansion entry lobby experiences “blur” the lines between exterior & interior.
New expansion concourse wings with all glass ceiling expressions and full height tenant storefronts.
A “flagship” interior retail “mix” organized to dominate Silicon Valley’s retail scene.
A new “flagship” interior experience always is accompanied with a “commercial-grade” and custom furniture line. Valley Fair’s new expansion concourse spaces use large lounge screen modules, hardwood sculpted chairs and decorative planting to populate and accentuate the interior space with the appropriate aesthetic jewelry.
