UTC La Jolla “Flagship” Kids Play Concept
“Retail as Resort” characterized the “flagship” direction for UTC La Jolla. The sculptural “fish” creation satisfied a fundamental amenity requirement of UTC’s “flagship” redevelopment while also complimenting the commissioned art installations curated throughout the common area. At UTC, La Jolla art truly functioned as “play” within the retail environment.
A sculptural play space provides a necessary customer amenity while complimenting the art curations used throughout the common area renovation.
The play space concept was an “event” to be experienced by children of all ages… and a few adults too…
Our “custom” play space amenities separated our environments from our competition.
The custom "play space” fish sculpture enclosure.
